{"id":114,"date":"2012-05-28T16:11:33","date_gmt":"2012-05-28T20:11:33","guid":{"rendered":"http:\/\/creativefusion.ca\/?p=114"},"modified":"2012-05-28T16:11:33","modified_gmt":"2012-05-28T20:11:33","slug":"whats-your-perception","status":"publish","type":"post","link":"https:\/\/creativefusion.ca\/?p=114","title":{"rendered":"What’s Your Perception?"},"content":{"rendered":"

Did you know that Toronto is the safest big city in North America and that it\u2019s actually gotten safer? <\/p>\n

So says Mark Pugash, Director of Corporate Communications for the Toronto Police Services, at the IABC Toronto seminar last week<\/a>. I even questioned him about it, seeing that I\u2019ve lived here for many years and it seems to have gotten more violent. Not true, Pugash said. <\/p>\n

That got me thinking about perception often becoming reality. For example, if people think Toronto is not safe and refuse to walk in their communities, this in turn makes the streets more unsafe. (It also got me thinking about statistics and definitions, but I’ll leave that for another post.) <\/p>\n

How are you perceived? <\/strong><\/p>\n

Is there something about your organization or company that people believe is true but is not? If that\u2019s a more positive belief, so for example, if you sell a high-priced veggie burger but everyone thinks yours is the least expensive, you might want to leave that belief alone.<\/p>\n

But perhaps, there is a negative perception about your business or charitable work that is actually not true. In that case, you might want to look and see how you can help your stakeholders, who are in charge of your brand these days, to get a more accurate picture. <\/p>\n

As for me, I\u2019m going out for a walk, so if you contact us about helping to change some of those perceptions, I\u2019ll get back to you soon! <\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that Toronto is the safest big city in North America and that it\u2019s actually gotten safer? So says Mark Pugash, Director of Corporate Communications for the Toronto Police Services, at the IABC Toronto seminar last week. I even questioned him about it, seeing that I\u2019ve lived here for many years and it…Continue reading What’s Your Perception?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-114","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nWhat's Your Perception? - CREATIVE FUSION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativefusion.ca\/?p=114\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's Your Perception? - CREATIVE FUSION\" \/>\n<meta property=\"og:description\" content=\"Did you know that Toronto is the safest big city in North America and that it\u2019s actually gotten safer? So says Mark Pugash, Director of Corporate Communications for the Toronto Police Services, at the IABC Toronto seminar last week. I even questioned him about it, seeing that I\u2019ve lived here for many years and it…Continue reading What’s Your Perception?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativefusion.ca\/?p=114\" \/>\n<meta property=\"og:site_name\" content=\"CREATIVE FUSION\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-28T20:11:33+00:00\" \/>\n<meta name=\"author\" content=\"Creative\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Creative\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/creativefusion.ca\/?p=114\",\"url\":\"https:\/\/creativefusion.ca\/?p=114\",\"name\":\"What's Your Perception? - CREATIVE FUSION\",\"isPartOf\":{\"@id\":\"https:\/\/creativefusion.ca\/#website\"},\"datePublished\":\"2012-05-28T20:11:33+00:00\",\"dateModified\":\"2012-05-28T20:11:33+00:00\",\"author\":{\"@id\":\"https:\/\/creativefusion.ca\/#\/schema\/person\/914613bbb9ab0949a27918ac980d6820\"},\"breadcrumb\":{\"@id\":\"https:\/\/creativefusion.ca\/?p=114#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/creativefusion.ca\/?p=114\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/creativefusion.ca\/?p=114#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/creativefusion.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What’s Your Perception?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/creativefusion.ca\/#website\",\"url\":\"https:\/\/creativefusion.ca\/\",\"name\":\"CREATIVE FUSION\",\"description\":\"Strategic Communications for Non-profits and Companies that Care about People and the World We Live In\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/creativefusion.ca\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/creativefusion.ca\/#\/schema\/person\/914613bbb9ab0949a27918ac980d6820\",\"name\":\"Creative\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creativefusion.ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b1b79d1c42fea1daae26ff4ae36c22b731fb120a8213ebbb6d5fcd84010dfc37?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b1b79d1c42fea1daae26ff4ae36c22b731fb120a8213ebbb6d5fcd84010dfc37?s=96&d=mm&r=g\",\"caption\":\"Creative\"},\"url\":\"https:\/\/creativefusion.ca\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What's Your Perception? - CREATIVE FUSION","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativefusion.ca\/?p=114","og_locale":"en_US","og_type":"article","og_title":"What's Your Perception? - CREATIVE FUSION","og_description":"Did you know that Toronto is the safest big city in North America and that it\u2019s actually gotten safer? So says Mark Pugash, Director of Corporate Communications for the Toronto Police Services, at the IABC Toronto seminar last week. I even questioned him about it, seeing that I\u2019ve lived here for many years and it…Continue reading What’s Your Perception?","og_url":"https:\/\/creativefusion.ca\/?p=114","og_site_name":"CREATIVE FUSION","article_published_time":"2012-05-28T20:11:33+00:00","author":"Creative","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Creative","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/creativefusion.ca\/?p=114","url":"https:\/\/creativefusion.ca\/?p=114","name":"What's Your Perception? - CREATIVE FUSION","isPartOf":{"@id":"https:\/\/creativefusion.ca\/#website"},"datePublished":"2012-05-28T20:11:33+00:00","dateModified":"2012-05-28T20:11:33+00:00","author":{"@id":"https:\/\/creativefusion.ca\/#\/schema\/person\/914613bbb9ab0949a27918ac980d6820"},"breadcrumb":{"@id":"https:\/\/creativefusion.ca\/?p=114#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativefusion.ca\/?p=114"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/creativefusion.ca\/?p=114#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativefusion.ca\/"},{"@type":"ListItem","position":2,"name":"What’s Your Perception?"}]},{"@type":"WebSite","@id":"https:\/\/creativefusion.ca\/#website","url":"https:\/\/creativefusion.ca\/","name":"CREATIVE FUSION","description":"Strategic Communications for Non-profits and Companies that Care about People and the World We Live In","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativefusion.ca\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/creativefusion.ca\/#\/schema\/person\/914613bbb9ab0949a27918ac980d6820","name":"Creative","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativefusion.ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b1b79d1c42fea1daae26ff4ae36c22b731fb120a8213ebbb6d5fcd84010dfc37?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b1b79d1c42fea1daae26ff4ae36c22b731fb120a8213ebbb6d5fcd84010dfc37?s=96&d=mm&r=g","caption":"Creative"},"url":"https:\/\/creativefusion.ca\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/creativefusion.ca\/index.php?rest_route=\/wp\/v2\/posts\/114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativefusion.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativefusion.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativefusion.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativefusion.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=114"}],"version-history":[{"count":22,"href":"https:\/\/creativefusion.ca\/index.php?rest_route=\/wp\/v2\/posts\/114\/revisions"}],"predecessor-version":[{"id":136,"href":"https:\/\/creativefusion.ca\/index.php?rest_route=\/wp\/v2\/posts\/114\/revisions\/136"}],"wp:attachment":[{"href":"https:\/\/creativefusion.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativefusion.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativefusion.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}