I hate mailing labels. Rather I hate receiving mailing labels. Yes, I know they can save a few seconds when you put them on a letter rather than having to write out your return address. I also know that one day I will run out of the 36,523 that I already have from all of…Continue reading Segmenting Your Market is a True “Gift”
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How not to bore your audience
“The fundamental things apply, as time goes by.” Herman Hupfeldt. A couple of weeks back now, I was fortunate to attend the MARCOM 2009 conference, courtesy of IABC/Toronto (thank you!). While I was excited to learn new social media strategies from such speakers as Rahaf Harfoush, who was a member of Obama’s New Media Team, and Louise Clements, head of sales at Facebook…Continue reading How not to bore your audience
Does the Bible Foretell Social Media?
I was watching Joyce Meyers this morning on television. (I watch her because she is funny and motivational, not for the religious aspect.) we need to seed, allow for time and then harvest. This got me thinking of something an older and wiser friend told me the other day at lunch. He said a dip in…Continue reading Does the Bible Foretell Social Media?
Who’s Your Media Spokesperson? We All Are Now
Mashable had a great post today about organizations needing to have social media policies. This is applicable not only to how employees use social media tools like Linkedin, Twitter and Facebook but also how they respond to questions put to them by bloggers, citizen journalists or even their friends with Twitter accounts. In the past, I have been the…Continue reading Who’s Your Media Spokesperson? We All Are Now